[special report] new changes in supply and demand of footwear industry in the world
dongguan guofeng testing instrument co., LTD.
After 30 years of development, the cost of labor is rising and the cost of financing is high in China. The rule of market economy drives China's footwear industry to go out. Before going out, we need to focus on buyers and buyers' ideas.
Changes in the "supply" of the shoe industry
The problem of cost and labor will continue to haunt China's shoe production and will continue. This is a set of information about the hourly cost of workers in every shoemaking industry. Ethiopia has the lowest 0.36, followed by Bangladesh, Kampuchea, Thailand and China. The labor cost in China is the highest in Asian countries, and Brazil is also high. The cost of Kampuchea and Bangladesh is very low, but their cost trend is increasing continuously in 2014. In this trend, the cost of Bangladesh and Kampuchea will increase in the future, for example, Vietnam's cost in 2014 increased by 25% than in 2013, and the cost of Nicaragua will increase, but in general it will be lower than China, and they will keep such advantages.
But with the transfer of production capacity out, we can not help asking, what are the potential capacity producing countries?
Favorable factors -- low cost labor force, many shoe making equipment in the factory and brand sports shoes. So far, Taiwan and Chinese entrepreneurs are still welcome to invest.
Adverse factors - labor intensive, low value-added industries, such as the limited development potential of the shoe making industry, the existence of energy and pollution problems; serious labor and land problems, especially in the HCHC area; competing for land and labor with high value-added industries; lagging port facilities and unstable political environment, but Taiwan / China mainland investment The owners are rebuilding.
Favorable factors -- abundant labor force and low cost; abundant local leather resources.
Adverse factors, such as lack of foreign investment in production facilities, are at present only a number of pilot projects; labour law is too rigid to hire and dismiss labour; inadequate shoe industry cluster, increase the cost and challenge of buyers; mainly focus on the production of sandals for men and women, and should pay more attention to the production of custom women shoes, sports shoes or artificial shoes.
Favorable factors labor force is cheap and abundant, tax policy is very attractive, there is a certain supply of local leather, and is close to the South Asian ocean channel.
Adverse factors - many social enterprise responsibilities / political issues - strikes, demonstrations, and so on; orders are delivered for up to 30 days, more than China; most of the input equipment depends on imports; only some Chinese investors, such as Hsin Chang, Hsin ang and Baocheng, dare to try.
Favorable factors - cheap and abundant labor, good money, zero tariff in the United States; rich resources of leather types; a favorable and stable government environment: a new industrial park, social stability, an investment environment, and so on.
Adverse factors - logistics, far and expensive, are improving; the labor force is lacking in language and culture; other materials in leather need to be imported; it is crucial to improve foreign investment in increasing production.
A favorable factor - a cheap and rich labor force; a tax preference for entrepreneurship; a warm welcome to China / Taiwan entrepreneurs; a zero tariff on Canada and a general preferential system for the European Union.
Unfavourable factors - all the input equipment is dependent on imports, a few weeks longer than China's, the trade unions require higher salaries for workers, new dormitories and shorter working hours; small countries, only 15 million people, the limited expansion potential of the factory, and the need to compete with high value-added industries; only a few. Chinese investors, such as Xinchang, Stella and Baoji Chengdu dare to try.
At present, China is the most important producer of footwear products in the world, and no country can absorb a lot of infrastructure investment like China. China is still an irreplaceable manufacturer of all kinds of shoes, including women's fashion shoes, low price shoes and so on. However, the export of sports shoes and outdoor products should be strengthened.
The change of "seeking" in the shoe industry
First, the proportion of leather shoes is falling
Among all the footwear industry in the world, the proportion of leather shoes is decreasing, sports shoes account for 50%, and of course, there are less and less other kinds of shoes.
The shoe material and leather account for 30%, and the upper 3/2 of the US is not leather. In Europe, it is also 30%, and the rest are not leather. We think of shoes as the main business of leather, leather shoes account for only 30%, the other 70% are non leather leather shoes, we will see more and more synthetic materials made of shoes.
Two, the growth of footwear is from China
China is the largest footwear market in the world. In 2013, China's consumption reached 4 billion pairs, and basically 3 people. If China reaches the level of 7 pairs of shoes per person in the United States, China's consumption will double. In this way, China's market consumption is from 4 billion to 8 billion, so we can look forward to the future demand. The future potential of footwear industry is still in China, looking around the world. Europe, America, Japan and Brazil are stable. The market growth is basically flat, and growth is still in China.
Three, the proportion of online shopping will continue to increase
Since 2011, 3/4 of shoes sales have been completed online. In the 2013 years, the retail store customer traffic decreased by 3% (8% in May 2014 and 10% in June). Overall, online sales accounted for about 20% of all sales in 2013, reaching 10 billion 500 million US dollars (only 12% of Germany finished online transactions). About 60% of online shoe sales companies have physical retail stores, and 40% are online shops like Zappos. Women shoes accounted for 51%, men accounted for 36%, children accounted for 13% (Germany: 69%, 19%, 7%).
The main department stores in the US are third from the perspective of stores.